Watch Tower Logos through the years

 

(guest post by Leroy)

The most read, translated and distributed magazine in the world has lived a long life. It was born in 1879 before the water closet toilet was generally introduced. It witnessed the invention of the radio, the telephone as we know it, the lightbulb, the airplane, cars, cinema, TV, internet, etc. It survived two world wars, countless economic recessions, and it survived pandemics like the yellow fever, cholera, the Spanish flu, Ebola, among others.

Throughout its history it has experimented with many internal changes, one of the most visible being its cover design. Today we are going to review, one by one, every cover logo the Watchtower magazine has had. We are including only magazine cover logos. There are other “institutional” logos used in letters and other documents, as well as in other publications; we are not including those in this article, only the ones that appeared in the cover of the Watchtower magazine.

NOTE: All logos included in this article had trademark registry in the past; however, we have consulted with the United States Patent and Trademark Office (uspto.gov) to confirm that none of them has a currently active trademark. We verified this because we don’t want to violate copyright laws nor the organization policies regarding the use of current logos. All the current logos that have active trademark registry can be found in the official website (jw.org)

1879
Years on the cover: 12

In July 1879 the first number of “Zion’s Watch Tower and Herald or Christ’s Presence” magazine was published, and it used this logo. The design appears to be inspired by the left side of the main gate of the Allegheny Cemetery, a very familiar place for young CTR. In it you can see a tower and a wall almost identical to the ones in the drawing that decorates the cover of the first number of the magazine.

Here are two photographs of the cemetery entrance, one seen from the front, and the other from the left side for comparison purposes.

Main entrance of Allegheny cemetery showing towers and gate. The first Watch Tower logo closely resembles this. Photograph by Jenny Karlsson and used with permission. 

Main gate of the Allegheny cemetery as seen from the left side.

1891

Years on the cover: 4

In January 1891 the previous logo was moved to the first interior page of the magazine, and they put this other logo on the cover. It includes for the first time the cross and crown symbol. This symbol was quite common among Christians since the XIX century, it was used by Baptists, Methodists, Adventists and other Christian groups and was later adopted by the masons. The meaning is simple: it makes reference to the fact that those who want to be kings with Christ (bear the crown), but must first live a life of sacrifice like his (carry the cross). In this logo they also changed the lettering for one much more adorned.

1895

Years on the cover: 14

This is one of the most identifiable logos of the Watchtower; the main letters were put on top of a cloth banner. Two symbols were added at the top, on the left the cross and crown symbol, and to the right a coat of arms symbolizing the Christian armor. Even though this exact logo was active for 14 years, this general idea remained until 1931, a total of 36 years.

1909 (January)

Years on the cover: 0 (9 months)

The main banner was redrawn and also the upper part symbols. The title “Zion’s Watch Tower” was changed for “The Watch Tower”. The slogan letters were also redrawn.

1909 (October)

Years on the cover: 9

In October 1909 they changed the lettering of the word “The” and they came back to the 1895 design of the letters, symbols and slogan style.

1911

Years on the cover: 0 (3 numbers)

Some copies of the number for August 15, 1911 featured a color cover. This same cover appeared again in the January 1^st issue of 1912, which was a special edition. For this cover all the logo was redrawn, keeping the same idea, but in full color. The same year, the April 15 issue featured the same color cover.

1918

Years on the cover: 13

In March 1918 the logo was retouched again. The most notable change was the lettering style of the slogan, this time a little more “square” like than the previous.

1931

Years on the cover: 8

 

The Oct 15 issue featured a substantial change in the cover logo. The cross and crown and coat of arms symbols were removed and the design of the main banner was simplified, now looking more like parchment as opposed to cloth. The words “Watch” and “Tower” were merged, changing the title to “The Watchtower” and the slogan was placed in the left side of the composition.

1939 (January)

Years on the cover: 0 (2 months)

The lettering style of the word “Watchtower” was changed and the parchment banner was redrawn. The slogan changed to “And Herald of Christ’s Kingdom” instead of “And Herald of Christ’s Presence”.

1939 (March)

Years on the cover: 11

The slogan was changed to “Announcing Jehovah’s Kingdom”. By this time the magazine cover was printed in two inks.

1950

Years on the cover: 24

Another drastic change occurred in the August 15 issue of this year. The parchment was abandoned and they used letters in perspective. The slogan combined two different styles and it was moved to the right of the composition.

1974

Years on the cover: 4

In January, 1974 appeared a new logo, the only changes being the word “The”, changed to a cursive style, and the slogan typography. The slogan was also moved to the bottom of the cover.

1978

Years on the cover: 4

In this year the logo was simplified, they used capital square shaped letters for the title and they added for the first time the Watchtower shape over the letter W.

1982

Years on the cover: 2

This year the typography was changed for one in upper and lower case. The word “The” was increased in size. The left line of the Watchtower shape was shortened, and the slogan typography was changed for one with a bigger and slimmer style.

1984

Years on the cover: 2

The logo is the same as previously used but from this year onward the main title “The Watchtower” appeared in color, and the rest of the composition in black.

1986

Years on the cover: 1

This year they used the same logo but it was used all in one color rather than black.

1987

Years on the cover: 4

This year the word “The” was made smaller, the tower shape was redesigned, making the battlements shorter and it was relocated to be on top of the letters a, t and c. The slogan style was changed for a bold font.

1992

Years on the cover: approaching 30 at time of writing.

The typography was changed for one in upper caps with serif and the base of the tower was made thinner. This is the cover logo up to this time of writing.

Because this logo has active trademark protection we cannot show it here, but you can find it on the official website jw.org

Which one is your favorite?

Addenda

It appears that the original 1879 Tower logo was used on foreign language versions of Zion's Watch Tower for some time. Below is a graphic of a Swedish language Watch Tower from 1904.